Azul already had a digital environment and operation, but it was not yet functioning as a growth engine.
The decision was to launch a new TudoAzul digital platform, capable of scaling the CRM. In 30 days the new platform went live, creating the foundation for everything that followed.
From there, the Itaú/Visa card was launched and new business fronts started being operated, including Azul Viagens.
In 30 days the new digital platform went live. The foundation for the Itaú Visa card and Azul Viagens was built from there.
They start with the right decision.
Azul already had a digital environment and operation, but it was not yet functioning as a growth engine.
The decision was to launch a new TudoAzul digital platform, capable of scaling the CRM. In 30 days the new platform went live, creating the foundation for everything that followed.
From there, the Itaú/Visa card was launched and new business fronts started being operated, including Azul Viagens.
In 30 days the new digital platform went live. The foundation for the Itaú Visa card and Azul Viagens was built from there.
They start with the right decision.