Execution is not
the problem.
It usually
starts before that.
Odilon Machado
I work close to the business, not outside of it.
Closer to operations. Further from presentations.
Let's talk.
Homem de cabelos escuros, vestindo terno azul e camisa branca, sentado com as mãos entrelaçadas apoiadas na mesa, usando relógio de pulso dourado, com fundo de parede cinza e plantas verdes ao lado.
Homem de terno azul e camisa branca sentado em uma cadeira, usando relógio dourado. Fundo desfocado com parede e plantas.
Built in brands where results are not optional.
Smiles Azul Fidelidade Petronas Fast Shop Sorridents
Execution is not the problem.
The problem usually
starts before that.
Odilon Machado
I work close to the business,
not outside of it.
Closer to operations. Further from presentations.
Let's talk.
Built in brands where
results are not optional.
Smiles Azul Fidelidade Petronas Fast Shop Sorridents
Cases
Real numbers.
Direct business impact.
Smiles
+38.7%
in results.
Smiles eventually reached a higher market value than GOL.
Petronas
From 3% to 10%
in preference.
Top 4 in the Brazilian market within 5 years.
Azul Fidelidade
30 days
New digital platform live. Operation in motion.
Fast Shop
Sponsorship
without budget.
Paid through the activation itself.
Sorridents
630 mi
media impacts. The network doubled in size.
The problem
Everything is running.
Team, agency, media, CRM.
But results are not coming.
Each part works.
The whole does not deliver.

Money doesn't disappear in execution.
It was already lost before that.

The problem
Everything is running.
Team, agency, media, CRM.
But results are not coming.
Each part works.
The whole does not deliver.

Money doesn't disappear in execution. It was already lost before that.

Why it works differently
I don't step in to run marketing.
I step in to move results.
01
I've operated on both sides. Paying for the business and delivering the result.
02
I know where money disappears. I know where to recover it.
03
What creates value scales. What doesn't, leaves.
Why it works differently
I don't step in to run marketing.
I step in to move results.
01
I've operated on both sides.
Paying for the business and delivering the result.
02
I know where money disappears. I know where to recover it.
03
What creates value scales. What doesn't, leaves.
How I work
I work close to the business,
not outside of it.
I identify where money is being lost. I define the path. I align the people who need to decide. I stay until results appear,
not just until delivery.
Execution, when necessary. Decision is where I step in.
When needed, I step in. Not to give opinions. To make things happen.
How I work
I work close to the business, not outside of it.
I identify where money is being lost.
I define the path.
I align the people who need to decide.
I stay until results appear.
Execution, when necessary.
Decision is where I step in.
Not to give opinions. To make things happen.
CRM and value
If CRM doesn't generate value, you are losing money.
Media without a base is waste. A base without activation is worth nothing.
CRM is not a cost line. It is the asset that shows up in valuation. Most companies haven't understood this yet.
Money Report · Apr 1, 2026
CRM is not a cost.
It is the asset that shows up in valuation.
by Odilon Machado → moneyreport.com.br
CRM and value
If CRM doesn't generate value,
you are losing invisible money.
Media without a base is waste.
A base without activation is worth nothing.
CRM is not a cost line.
It is the asset that shows up in valuation.
Most companies haven't understood this yet.
Money Report · Apr 1, 2026
CRM is not a cost. It is the asset that shows up in valuation.
by Odilon Machado → moneyreport.com.br
Background
I was an executive
before starting an agency.
I built Átomo with the perspective
of someone who had already been
on the client side.
I work close to the business,
not outside of it.
Abramark Hall of Fame.
2002 Átomo founded. Built with the perspective of someone who had already been on the client side.
2003–2012 Expansion through retail, promotions, incentives and large-scale activation operations.
2013 Petronas. Brand expansion across
Brazil and Latin America.
2015 Abramark Hall of Fame.
2016 Smiles. New media architecture
and loyalty base operation.
2019 Azul Fidelidade. New digital platform delivered in 30 days.
2021–2024 Projects in healthcare, retail,
CRM and network expansion.
2025 Átomo Solo. Brand, growth
and operations without heavy structure.
Background
I was an executive before starting an agency.
I built Átomo with the perspective of someone who had already been on the client side.
I work close to the business, not outside of it.
Abramark Hall of Fame.
2002 Átomo founded. Built with the perspective of someone who had already been on the client side.
2003–2012 Expansion through retail, promotions, incentives and large-scale activation operations.
2013 Petronas. Brand expansion across Brazil and Latin America.
2015 Abramark Hall of Fame.
2016 Smiles. New media architecture and loyalty base operation.
2019 Azul Fidelidade. New digital platform delivered in 30 days.
2021–2024 Projects in healthcare, retail, CRM and network expansion.
2025 Átomo Solo. Brand, growth and operations without heavy structure.
Contact
Don't start with a proposal.
Start with a conversation
about what is not working.
If you've already tried everything and results are still not coming, the conversation is worth having. If not, maybe this is not the right moment yet.
Talk directly on WhatsApp
Brand, growth and operations without heavy structure.
Odilon Machado · Átomo Solo
Contact
Don't start with a proposal.
Start with a conversation about what is not working.
If you've already tried everything and results are still not coming, the conversation is worth having.
If not, maybe this is not the right moment yet.
Talk directly on WhatsApp
Brand, growth and operations without heavy structure.
Odilon Machado · Átomo Solo