Petronas entered the market with no retail presence. It was Fiat's factory lubricant, but it did not exist at the point of sale, where purchase decisions actually happened.
The work focused on building brand presence and turning Formula 1 into technical credibility inside the channel.
Communication started sustaining market entry, recommendation and scale across retail.
Consumer preference grew from 3% to 10%. The brand consolidated as Top 4 in the Brazilian market within five years.
They start with the right decision.
Petronas entered the market with no retail presence. It was Fiat's factory lubricant, but it did not exist at the point of sale, where purchase decisions actually happened.
The work focused on building brand presence and turning Formula 1 into technical credibility inside the channel.
Communication started sustaining market entry, recommendation and scale across retail.
Consumer preference grew from 3% to 10%. The brand consolidated as Top 4 in the Brazilian market within five years.
They start with the right decision.