The network grew from 350 to 770 units, while revenue increased from R$480M to R$880M.
The operation already had investment and expansion plans, but brand presence was not keeping pace with the network's growth.
The decision was to treat Sorridents as a retail operation and concentrate media in a few high-impact channels, building credibility across the network itself.
The campaign generated 630 million media impacts (Ibope Monitor), accelerated new franchisee entry and sustained national network expansion.
They start with the right decision.
The network grew from 350 to 770 units, while revenue increased from R$480M to R$880M.
The operation already had investment and expansion plans, but brand presence was not keeping pace with the network's growth.
The decision was to treat Sorridents as a retail operation and concentrate media in a few high-impact channels, building credibility across the network itself.
The campaign generated 630 million media impacts (Ibope Monitor), accelerated new franchisee entry and sustained national network expansion.
They start with the right decision.